![]() The official Diablo Immortal account that NetEase operates on the Chinese microblogging site Weibo has been blocked from posting for “violating relevant laws and regulations,” according to a banner notice affixed to the feed.Ī NetEase representative declined to comment.ĭiablo is one of Blizzard’s most popular franchises. In reality, the delay was due to a deleted social media post interpreted as criticism of Chinese President Xi Jinping, according to other people familiar with the situation. ![]() Immortal was originally slated to hit store shelves in mainland China on June 23, but the Hangzhou publisher announced a surprise postponement just days before the launch, citing the need for content enhancement. ![]() Shares in NetEase jumped more than 5% in pre-market trading in New York. China’s $44 billion gaming arena is expected to be Immortal’s biggest market, and the game’s debut will lift a cloud of uncertainty hanging over long-time partners NetEase and Blizzard. The date is still subject to last-minute changes, they added, asking to not be identified discussing private information.ĭiablo Immortal, the latest installment of Blizzard’s iconic franchise, is one of China’s few blockbuster releases this year, following a months-long drought imposed by regulators. has won the go-ahead to release the game it co-developed with Activision Blizzard Inc., following a controversial social media post that halted the rollout, people familiar with the matter said. is planning to debut the Diablo Immortal mobile game in China on July 25 - a month after the highly anticipated title was originally scheduled to launch in the world’s biggest gaming market.Ĭhina’s largest game company after Tencent Holdings Ltd.
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